Ultimate Guide to Custom Promotional Products

Screen printing has been used by printers since at least 1726 and is still widely practiced today. Screen printing is a printing technique where a mesh is used to transfer ink onto garments, except in areas made impermeable to the ink by a blocking stencil. One color is printed at a time, so several screens are used to produce a multi colored image or design. You can get really creative with it, so have fun! Here are some tips to get you started with screen printing in style.

Varsity Graphics & Awards provides a quick guide to help you choose promotional products that will make a lasting impact on customers.

man pointing at logo on print screen

Use a high resolution logo

Low quality logos will not turn out will on garments. You don’t want to use a low quality logo, because the print will come out blurry and unprofessional looking if you do so. Make sure you’re using a high-resolution logo for all designs. If you don’t have one, we can help transform your existing logo into a high-resolution format!

Use High Quality Garments

Screen printing requires durable garments that can withstand durability testing by the printer. Garments should also be 100% cotton or cellulose-cotton blend for optimal results! When you use Varsity Graphics and Awards we will make sure to help you select the right type of garment for your project.

complementary colors

Use Complimentary Colors In Design

Use colors that look good together. The color scheme you use is important to how your design will turn out! If you’re not sure what color combinations work well, don’t worry! We can help guide you through the process of selecting a complimentary palette for your screen-printed garments.

Choose an Appropriate Garment Color

The garment’s color is equally as important as the color of your design. You want to make sure that your design is readable and the colors are not clashing.  It is also important that there is enough contrast between the colors in the design and the garment’s color. We have tons of options to choose from when it comes to your garment’s color to ensure you have the optimal finished product!

In summary,  screen printing is a great way to add some style and flair to your garments. There are a lot of components that go into it, so if you have any questions about screen printing, don’t hesitate to reach out – we’re happy to help in any way that we can! Check out some of our screen-printing products at