Ultimate Guide to Custom Promotional Products

Are you looking for effective marketing materials to help promote your small business? Promotional products are an excellent way to spread brand awareness and leave a lasting impression on your target audience. Here are some of the best swag options to advertise your small business from Varsity Graphics and Awards:


Custom pens are a classic promotional product that never go out of style. They are an affordable, practical way to spread the word about your business by handing them out at events and meetings or leaving them at your business location as a freebie. Every time someone uses one of these pens, they’ll be reminded of your brand — making custom pens an efficient and cost-effective way to promote your business.


Custom mugs are a great way to promote your brand and make a lasting impression. Not only are they useful and long-lasting, but they also make for an excellent giveaway for employees and events. With a branded mug, your brand will be remembered for years to come.

Bumper Stickers

If you’re looking for an unconventional way to advertise your small business, bumper stickers could be the perfect option, especially if you’re running a local business. Show your customers your love and appreciation for them by getting them to show off their support for your brand with a bumper sticker.

Benefits of Promotional Products

Promotional products are a powerful way to demonstrate your appreciation and build relationships with customers, employees, and partners. Not only do they help build brand recognition and recall, but they can also be an excellent way to express gratitude. By giving a thoughtful and branded gift, you can benefit from increased brand loyalty and recognition.

By investing in branded items like pens, mugs, bumper stickers, and custom apparel, you’ll build brand recognition and deepen relationships with your audience. Contact Varsity Graphics and Awards today to see how we can help you leave a lasting impression with custom promotional items.