Blog - VGA

Best Ways To Make Your Brand Recognizable to Customers

Are you tired of pouring your profits into marketing efforts that don’t pan out? The problem might not be your approach — it might be that your brand simply isn’t recognizable yet. At Varsity Graphics and Awards, we help businesses solve this perpetual problem with high-quality custom apparel and promotional items that can enhance brand recognition. Continue reading today’s post to discover the best ways to do so!

Create a Consistent Brand Identity

Establishing a consistent brand identity across all your marketing channels is crucial, and custom apparel can play a pivotal role in achieving this. Consider creating custom embroidered T-shirts, polos, or hats that prominently feature your logo, brand colors, and tagline. By having your team wear these items at events, trade shows, or public gatherings, you can effectively showcase and reinforce your brand to a wider audience.

Opt for Unique and Eye-Catching Designs

In a sea of promotional products, it’s important to choose designs that grab attention and leave a lasting impression. At Varsity Graphics and Awards, we offer screen-printed and heat-pressed shirts that allow you to get creative with your designs and stand out from the competition. We recommend incorporating unique patterns, bold colors, or innovative graphic elements that resonate with your target market.

Engage Customers With Customized Giveaways

Offering customized giveaways for promotional products such as pens, keychains, and tote bags is another effective way to engage customers and create brand recognition. By incorporating your logo and company message on these items, you reinforce your brand every time they are used, keeping your business at the forefront of customers’ minds.

Leverage Social Media To Boost Brand Visibility

In today’s digital age, social media platforms have become instrumental in building brand recognition. Try using custom banners or personalized trophies as social media incentives, encouraging your customers to share their branded merchandise on their profiles using specific hashtags or by tagging your business. This will simultaneously increase customer engagement and expose your brand to new audiences.

At Varsity Graphics, we are committed to helping businesses across the U.S. transform their brand recognition with our high-quality custom apparel and promotional products. Contact us today and start leveraging our services to your company’s advantage!

How Schools Can Prepare for Upcoming Sports Seasons from Varsity Graphics and Awards

With the right preparation, schools can provide their athletes with an environment to succeed. At Varsity Graphics and Awards in Fredericksburg, Virginia, we offer a wide range of custom promotional products to help schools prepare. In this blog, we will look at four ways schools can prepare for the upcoming sports season with our custom promotional products.

Invest in Promotional Items

Schools can promote their sports programs by investing in promotional items such as t-shirts and hats featuring their school’s logo. Students wear these items with pride and showcase their school spirit in style. Custom promotional products can serve as a walking billboard for schools, creating awareness and promoting their brand.

Design Custom Promotional Products

Schools can opt to design custom promotional products that capture their team’s spirit, goals, and values. Customized promotional products can include water bottles, keychains, drawstring bags, and more. These products can be designed to have the school’s colors, name, or logo printed on them, creating a unique product for schools to distribute and share their school spirit.

Provide Quality Athletic Apparel

Providing quality athletic apparel for your school’s sports team is crucial. At Varsity Graphics and Awards in Fredericksburg, Virginia, we provide high-quality custom athletic apparel that is both functional and stylish. From jerseys to shorts, we have them all covered, providing comfort, protection, and performance for athletes during games and practices.

Order Custom Trophies and Awards

What better way to reward student-athletes than with custom trophies and awards! At Varsity Graphics and Awards in Fredericksburg, Virginia, we offer a wide range of awards, including medals and plaques. Custom trophies and awards are a great way to show appreciation, acknowledge effort, and recognize hard work and dedication.

Preparing for the upcoming sports season is necessary to achieve success and confidence for the students. Custom promotional products, quality athletic apparel, and awards are a few ways schools can prepare. We here at Varsity Graphics and Awards in Fredericksburg, Virginia, offer a wide range of custom promotional products to help schools achieve their goals. Contact us today to learn more about our services and how we can help your school.

Must-Have Items For Your Family Vacation or Reunion

Looking to create lifelong memories on your family vacation or reunion? Look no further than Varsity Graphics and Awards in Fredericksburg, Virginia. As your go-to source for promotional items and custom promotional products, we are here to help you make your family gathering truly extraordinary.

Personalized T-Shirts for the Whole Family

Kickstart the excitement and create a sense of unity among your family members with personalized t-shirts. At Varsity Graphics and Awards, we offer a wide selection of customizable t-shirts that can feature your family name, reunion theme, or a fun design that captures your unique bond. Not only do these shirts serve as memorable keepsakes, but they also make it easier to spot each other in crowded tourist attractions or during outdoor activities.

Custom Mementos & Souvenirs

Ensure your family vacation or reunion lives on long after it’s over with custom mementos and souvenirs. From personalized keychains and magnets to engraved photo frames, our custom promotional products are the perfect way to commemorate your time together. These items can be personalized with family names, dates, or even individual names, allowing each family member to take home a special reminder of the wonderful memories created during your getaway.

Unique Giveaways & Prizes

Add an element of excitement to your family vacation or reunion by incorporating unique giveaways and prizes. Whether you’re organizing a friendly competition or simply want to surprise your loved ones with thoughtful gifts, our wide range of promotional items can make it happen. From customized water bottles and tote bags to engraved medals and trophies, we have the perfect giveaways and prizes to elevate the spirit of fun and create lasting memories.

Customized Travel Accessories

Make your family vacation even more convenient and enjoyable with customized travel accessories. Consider personalized luggage tags, travel wallets, or passport holders featuring your family name or a unique design. These custom promotional products not only make it easier to identify your belongings but also add a touch of personalization to your travel experience, making every journey a little more special.

Create an unforgettable family vacation or reunion with the help of Varsity Graphics and Awards. Our wide range of promotional items and custom promotional products will add a touch of personalization and excitement to your gathering. Contact us today to discuss your needs and let us help you make your family event truly extraordinary.

Ultimate Guide to Custom Promotional Products

Are you looking for effective marketing materials to help promote your small business? Promotional products are an excellent way to spread brand awareness and leave a lasting impression on your target audience. Here are some of the best swag options to advertise your small business from Varsity Graphics and Awards:

Pens

Custom pens are a classic promotional product that never go out of style. They are an affordable, practical way to spread the word about your business by handing them out at events and meetings or leaving them at your business location as a freebie. Every time someone uses one of these pens, they’ll be reminded of your brand — making custom pens an efficient and cost-effective way to promote your business.

Mugs

Custom mugs are a great way to promote your brand and make a lasting impression. Not only are they useful and long-lasting, but they also make for an excellent giveaway for employees and events. With a branded mug, your brand will be remembered for years to come.

Bumper Stickers

If you’re looking for an unconventional way to advertise your small business, bumper stickers could be the perfect option, especially if you’re running a local business. Show your customers your love and appreciation for them by getting them to show off their support for your brand with a bumper sticker.

Benefits of Promotional Products

Promotional products are a powerful way to demonstrate your appreciation and build relationships with customers, employees, and partners. Not only do they help build brand recognition and recall, but they can also be an excellent way to express gratitude. By giving a thoughtful and branded gift, you can benefit from increased brand loyalty and recognition.

By investing in branded items like pens, mugs, bumper stickers, and custom apparel, you’ll build brand recognition and deepen relationships with your audience. Contact Varsity Graphics and Awards today to see how we can help you leave a lasting impression with custom promotional items.

Top 4 Ways To Upgrade Your Employee Appreciation Program

Employee appreciation is essential to the success of any business. Showing your employees how much you value their contributions to the business can go a long way in creating a positive work environment and boosting morale and productivity. While there are numerous ways to show appreciation to your employees, here are four of the top strategies from Varsity Graphics and Awards for upgrading your employee appreciation program.

Custom Apparel

Show your employees how much you value them by providing custom apparel with your company logo and/or a special message. Varsity Graphics and Awards offers a wide selection of custom apparel, from t-shirts to hats, that can be personalized with your company logo and any message you choose. This is a great way to show your employees you care while also promoting your company in the process.

Perks and Incentives

Offering things like discounts on products and services, gift cards, and other rewards can motivate employees and show them that their contributions are valued. Whether it’s for a restaurant, retail store, or online shopping, gift cards can be tailored to your employees’ interests and preferences.

Celebrate Success

Celebrating successes, both big and small, is a great way to show appreciation to your employees. Whether it’s hosting a company-wide celebration or simply sending out recognition emails, recognizing achievements can be a great way to show your employees that you value their hard work.

Awards and Recognition

Awarding employees for their hard work is a great way to show them that their efforts are noticed and appreciated. Whether you’re giving out a trophy, plaque, or certificate, your employees will be sure to appreciate the recognition and feel proud of their accomplishments.

Varsity Graphics and Awards — Your One-Stop Employee Appreciation Shop

At Varsity Graphics and Awards, we are your one-stop shop for employee appreciation and recognition. Our products are designed to help your business express appreciation for a job well done, honor outstanding achievements, and motivate employees to reach new levels of success. Our selection includes custom apparel, awards, and promotional products that will help you show your employees just how much you value them. Shop now!

How Custom Graphics Help Showcase Your School Or Business

Custom embroidery is a great way to promote your business and create a professional look for your team. At Varsity Graphics and Awards, we offer a variety of custom embroidery products that can help you create an effective marketing campaign for your brand. From t-shirts and polo shirts to jackets and hoodies, bags, and hats, we’ve got you covered.

Custom Products

Custom products can show off your school spirit and promote your business. Whether you’re looking for custom t-shirts for a school event or team apparel for your business, custom products are sure to make a statement. Varsity Graphics & Awards offers a wide selection of custom apparel and accessories that can be personalized with your logo or message, including:

Bumper Stickers
Cups
Hats
Keychains
Koozies
Mugs
Pens
Posters
T-Shirts
And More!

Show Off Your School Spirit

Custom graphics are an excellent way to show off your school spirit. Custom apparel and promotional materials can create a look that reflects your school’s values. From t-shirts and hats to keychains and koozies, Varsity Graphics & Awards can help you create the perfect look for your school.

Promote Your Business

Custom graphics are also a great way to promote your business. From pens to mugs, Varsity Graphics & Awards can help you create professional-looking marketing materials to promote your business.

Let Varsity Graphics & Awards Help

Varsity Graphics & Awards is committed to providing high-quality custom graphics to enhance the visibility of any school or business. Whether you are looking for custom apparel or promotional products, we can create a design to help you stand out from the competition.

Custom graphics are an excellent way for schools and businesses to showcase their brand and promote themselves to their target audience. Custom apparel and promotional materials help to show off school spirit and provide a helpful tool for businesses to market their products and services. With the help of Varsity Graphics & Awards, you can create a unique design to represent your school or business and promote your products and services.

How To Make Your Promotional Products Stand Out

Are you looking to get the most out of your promotional products? It’s not enough to just have them anymore — you need to stand out from the crowd and make sure that your promotional products are making an impact. Varsity Graphics & Awards is here to help. We can provide quality products and creative ideas to make your promotional products stand out.

Get Creative

Creating something unique and eye-catching is essential when it comes to promotional products. Think about what you want to communicate with your product and consider ways to make it stand out. Whether it’s an exciting color scheme, an unexpected shape, or a clever slogan, get creative with your promotional products and make sure they stand out from the crowd.

Quality Products

When it comes to promotional products, quality matters. You want your product to last and be eye-catching, so it’s important to invest in reliable brands and products that won’t fade or break easily. Investing in quality promotional products will make your products stand out, last longer, and give your customers a positive impression of your company.

Types Of Products

No matter what type of promotional product you’re looking for, the possibilities are endless! Some promotional products include:

Bumper Stickers
Caps
Cups
Keychains
Koozies
Mugs
Pens
Posters
T-Shirts
Toys
And More!

These items can be customized with your logo, design, or message to leave a lasting impression on consumers.

Let Us Help

At Varsity Graphics & Awards, we specialize in helping businesses create promotional products that stand out from the competition. We understand the importance of quality and creativity and can help you create the perfect product for your needs. We can help you choose the perfect product, design it with your branding, and even provide the best quality materials to ensure your promotional products stand out.

Promotional products are a great way to get your message out there and make sure your customers remember you. With the right design and quality materials, you can make sure your promotional products stand out from the competition. Let Varsity Graphics & Awards help you create the perfect product for your needs. We have the experience and expertise to help you create something unique and eye-catching that will grab the attention of your target audience. Contact us today to get started!

4 Tips for Designing a Great Trophy or Award

At Varsity Graphics and Awards, we believe that trophies and awards can be an excellent way to commemorate a special event or recognize a special accomplishment. Whether you’re awarding a trophy for a sporting event, recognizing an individual for their work on a project, or celebrating a milestone, the trophy or award should be designed to highlight the occasion. Check out a few of our favorite tips for designing a great trophy or award below, then contact us today!

Choose the Right Material

The material you choose for your trophy or award will have a huge impact on the overall look and feel. Consider materials such as crystal, metal, and wood for a high-end look and feel.

Make It Personal

Make the trophy or award feel special by personalizing it with the recipient’s name or message. Adding an engraving or etching with the recipient’s name can make the award more meaningful and memorable.

Add Color

Color can be used to make the trophy or award stand out. Consider using a bold color palette to create a unique and eye-catching design.

Select the Right Size

The size of the trophy or award should be proportional to the event or accomplishment being recognized. A smaller award may be appropriate for a more casual event, while a larger one may be better suited for a more formal occasion.

Following these tips will help you create a great trophy or award that is sure to be appreciated and remembered for years to come. From school participation trophies to employee appreciation awards, we do it all, and at Varsity Graphics and Awards, we specialize in creating custom trophies and awards for any occasion. Contact us today to get started on creating the perfect award for your event.

Promote Your Brand With These Custom Embroidery Products

T-Shirts and Polo Shirts

T-shirts and polo shirts are a great way to promote your business and help your team stand out from the crowd. Our custom embroidery t-shirts and polo shirts come in a variety of colors, styles, and sizes. We can even add your company logo or other design elements to create a unique look for your team.

Jackets and Hoodies

Jackets and hoodies are perfect for team building and showing off your company’s logo. Our custom embroidery jackets and hoodies come in a variety of colors and styles, and we can add your logo or other design elements to create a unique look that will stand out. These make great company gifts as well!

Bags and Backpacks

Bags are a great way to promote your brand and keep your team organized. We offer a variety of custom embroidery bags, from tote bags and duffle bags to backpacks and messenger bags. Our custom embroidery bags are perfect for carrying your company’s supplies or for giving away as promotional items at your next tradeshow.

Hats, Beanies, and Caps

Hats are a great way to promote your brand and create a unified look for your team. We offer a variety of custom embroidery hats, from baseball caps and trucker hats to beanies. We can add your company logo or other design elements to create a unique look that will literally keep your business on your customer’s minds!

No matter what type of custom embroidery product you’re looking for, Varsity Graphics and Awards has you covered. We offer a wide selection of products to help you promote your brand and create a unified look for your business, brand, or team. Contact us today to get started on your custom embroidery project.

4 Popular Types of Banners & Signs We Can Create For Tradeshows

From Comic-Con or FanExpo to healthcare and technology expos, or any other industry tradeshow, one of the most important assets your business can have is a strong, eye-catching presence. Varsity Graphics & Awards can create banners and signs that will capture attendees’ attention at any tradeshow or event! Here are just four of the most popular types of indoor and outdoor banners and signs that can be customized perfectly for your brand or product.

Pole Banners

Custom pole banners from Varsity Graphics & Awards are ideal for tradeshows. These boulevard banners are printed on our 18 oz matte vinyl material in vivid, vibrant full-color detail. Depending on your needs, these pole banners are available in single-sided or double-sided varieties and include pole pockets, grommets, and all necessary mounting hardware, making displaying your custom banner incredibly easy. For custom pole banners for your next tradeshow, contact us today!

Window Decals

With window decals that are customized to your business, you can make a bold statement to advertise your products and services with maximum visibility. Place your unique products and services front-and-center in full, vibrant color to attract customer attention immediately. Our custom window decals are simple to apply and are a proven, effective marketing tool — as well as one of our most cost-effective products. Drive more traffic to your booth with custom window decals from Varsity Graphics & Awards by contacting us today!

Custom Flags

Totally customizable flags are a great marketing tool for any tradeshow event or special occasion! Varsity Graphics & Awards is able to offer a wide variety of custom flag options to perfectly suit your business or the tradeshow you’re attending. Each of our custom flags is printed in full color on a durable plastic material. If you’re interested in a custom flag for your tradeshow event, contact us today to get started on your personalized design!

Retractable Banners

Varsity Graphics & Awards’ retractable banners are one of the most effective ways to showcase your brand, services, or message in an eye-catching and professional manner. Moving these banners is incredibly simple, so it’s easy to move your messaging to locations where it will be most effective and get the most attention. Stand out from the crowd at your next tradeshow with a custom retractable banner from Varsity Graphics & Awards!

When you need to promote your business or brand at a tradeshow or special event, or you simply need a better way for your business to stand out from the crowd, Varsity Graphics & Awards is here for you! Contact our professional team today to get started on your custom banners and signs.